3 Traits To Look For In A Internet Marketing Mentor

Do you have a internet marketing mentor?

Without a mentor, you are dead in the water before you begin.

Sure, there are those who rise above without a mentor, but these types are the exception to the norm and usually succeed in any occupation they enter.

There are normally 3 types of internet marketing mentors:

1. Mentors who are making a significant income online themselves
2. Mentors who have trained others on how they make money online
3. Mentors who have trained others, and those students have in fact made a significant amount of money online from the direct tutelage of the mentors.

The internet marketing community is flooded with #1 and #2.

Someone discovers a “system” that makes them money online (it is nothing new, but just new to them). They decide to put together a “how to make money online” product showing people their strategies. They get some testimonials from buddies, they put it on clickbank or paydotcom to sell, and then finally they lure some affiliates and jv partners to promote so that they can make more money. This in a nutshell is what 99% of people do who call themselves a mentor, and people flood to them for support and training.

There is even a sobering dark side by some….

(true story) In fact, I have seen huge guru’s promote products like this to their list where the product is not even real, but is written by a ghost writer, and his testimonial on the salespage was completely bogus. I wrote this guru a email, and he could not understand why I questioned his integrity to his subscribers. (I then discovered his own product was being promoted on the Thank You page…yuk).

Then there are mentors who make a lot of money, and who have also trained others who are making a lot of money. These are the one’s we want to look at.

What Are The 3 Major Traits Of A Internet Marketing Mentor?

1. An internet marketing mentor is highly focused in his/her business systems

It does not take long to spot a “money grab” marketer and a “true internet marketing mentor.”

If your internet marketing mentor is “all over the map,” and sending you information to buy on clickbank marketing, then ebay marketing, then mobile marketing, then amazon marketing, cpa marketing, ppv marketing, then blah, blah, blah…, and they have never done it themselves with these methods, then this mentor is all over the map, and is leading you down a rose garden path that ends with thorns & thistles with you being broke, busted, and disgusted.

My advice: Get on some email lists, whether they be super affiliates, or smaller internet marketers, and over time you’ll see if they are focused or all over the map in their tutelage. Look for a mentor that is highly focused in his/her business systems.

2. An internet marketing mentor is “independent” in his/her ability to make money online

The majority of large marketers and so called “guru’s” are like dependant infants, not able to stand on their own two feet. They seek “inner circle” partnerships and the only way they make money is when a jv inner circle partner emails to their list.

This “dependency” marketer is like a leech, and offers no true mentoring value other than the ability to teach you to kiss someone’s buttocks. They are not able to teach you ‘in the trenches’ internet marketing because frankly, they know nothing about it.

Additionally, they will never let you inside their inner circle, and so because of their own insecurities and greediness, they will force you not to rise to their own level of income.

I can remember chatting on skype with a large so called guru, who claims to be making $50,000 per month. All their money and sales comes from launching products and the inner circle promoting to one another. I asked this person, “Have you ever made money ‘in the trenches’ by driving traffic to an offer via search engine optimization, adwords, blogging, or social media marketing?”

The answer was NO. And this person even has a high end coaching club where he mentors others to make money online. I’m still scratching my head wondering what material he has swiped and stolen to teach his members all about online marketing.

My advice: Make sure you are being mentored by someone who is genuine, and not caught up in the “inner circle” crap game.

3. A internet marketing mentor will challenge you…even at the cost of losing you as a student

If you apply the 80/20 rule, one can assume that only 20% of the people will do the work required to make a significant income online. If we are talking about executive wages, the percentage is even less. I would guess that only 2%-5% make a decent living online.

What happens to the other 95% who fail, or simply limp along? Well, they keep “hoping, and learning, and giving, and pushing, and buying, and doing, and spending,” but never really make it. Much of this is self imposed failure, but a large part of it also has to do with the fact that they picked a crappy mentor to follow who neither challenged them, nor taught them internet marketing.

A true mentor, when chatting with you, will not hold back any punches in teaching you. He/she will be candid about your skill set, what you need to work on and improve, and if you are simply lazy, they will tell you to get off your rear end and work. Plain and simple.

You see, a fake mentor will want to keep you in the dark, because frankly, they don’t know what to tell you, and all they want you to do is buy more stuff from them.

My advice: Follow someone who will speak truthfully to you. Only when you are faced with the realities of your situation you will be able to rise above them.

I hope you have enjoyed reading this….

Tell me what you think? Please make a comment.

Tagged as: how to make money online, internet marketing, internet marketing coach, internet marketing mentor, mark dulisse