How To Be Number One On Google

by on April 19, 2012 · 105 comments


In this article you will learn how to be number one on Google moving forward.

First, a little bit of background…. In my last blog post I mentioned that Google is shifting towards Brand SEO, and I recommend that you do everything covered in that post.

In this posts I want to take it to the next level for Google Authority in Ranking.

In the early days of Google, co-founder Larry Page set up a link analysis algorithm to determine how a web page ranks in the search engine, from where we get the term “PageRank.” While the exact formula is Google’s closely guarded secret, SEOs estimate that the quality and quantity of backlinks make up about 70% of this ranking factor. Other metrics mainly focus on on-page seo factors.

Google is getting tough on SEOs who produce web content simply to spam the search engines with backlinks. Recently they announced on Twitter their recent Panda refresh. This was just the beginning.


Like a FBI raid, with one broad stroke, Google de-indexed millions of websites. Blog Networks such as Build My Rank and Brad Callen’s SEO Link Monster blog network got de-indexed. Many EMD’s (Exact Match Domains) with no content got de-indexed or penalized. Google Bombing (having all your links come from one domain) is history. Anything and everything un-natural has been targeted.

The Google FBI team has expanded its sweep as webmasters worldwide recently received warnings of ‘unnatural’ or ‘artificial’ inbound links, and there has been countless blog posts on how to deal with that.

The question moving forward is: “How will Google determine if a backlink coming to your webpage is trustworthy?” Even social signals (tweets, fb likes, G+, etc.) can be manipulated. While it is hard for Google to penalize a webmaster for bad links (otherwise you could destroy your enemies…LOL), what they have done in the last year is set up a new ranking system that filters link authority.

How to be Number One on Google:

1. Write powerfully unique content that readers will love (more on this with my next post. Stay tuned!).

You want to attract an active readership and be a person of web influence. You are heading in the right direction if your web content is being chatted about (Gchat), Tweeted, FB liked and shared, mentioned in Discussions and Forums, linked to in the Blogosphere, and written about in the News sites. Your website surely is getting Google’s attention as an authority in its niche if this is the case.

2. Follow the steps in my Brand SEO post and follow Google’s Search Engine Optimization Guidelines, including Google friendly sites.

3. Become a Author On Google Search using Google+ Authorship Markup

The question SEOs will need to be asking is not WHERE are my links coming from, but from WHOM are my links coming from?

Video powered by The Traffic Player

True Story – I saw a promotional email on a Author plugin a couple weeks ago on the Warrior Forum using Mike Lantz Warriorplus system selling for $10 or more. I posted on the thread saying, “What the heck, these are free on the plugin repository.” And I posted links giving the free sources. I was banned for 3 days for putting links on the wso thread of free links for the same thing. LOL

Simply install the plugin. Add your Google Profile URL. Add your website to your Google Profile to verify.

Authorship Markup is Google’s answer for determining what is a high trustworthy backlink. A Google Author is verified by Google+. The website they contribute to is verified by Google+. If a Google+ verified author links to your website using one of their Google+ verified websites, their backlink will flow a tremendous amount of link juice to your website because of their ‘trust factor’ as a Google+ verified author.

Additionally, the larger social connections an Author has,  the more link juice you will get. Hence, you will get a lot more link juice having Gary Kawasaki who has 1.7 million Google+ followers link to you website, than John Doe with no brand recognition and with only 3 followers.

As SEOs we are used to thinking that a good backlink comes from a webpage that has a high PageRank. This is no longer the case as Google rolls out its new criteria. Google is moving away from Pagerank (too easy to manipulate) as a key determining factor and moving towards AuthorRank using the Google+ Authorship Markup.

You want to be Number One on Google?

Increase your AuthorRank.

Here is an example of a search query where I have used the Google+ Authorship Markup on my blog below. Notice the additional markups highlighted in red:

author on google How To Be Number One On Google
Everything you need to know about Google Authorship Markup is here:

4. Approach Authors on Google who have a lot of social connections and ask them if you can be a guest Author on their blog or website.

Now that we know that Google is giving a lot of credibility to links given by verified Google authors on Google verified websites, the best approach is to approach these authors and ask if you can write a guest article on their blog or website. Show them your blog and the quality of your content. Show them that you are a verified Author on Google. Give them a sampling of an article topic you have in mind. Make it highly relevant to his/her readership.

If you do this correctly, you will have incredible AuthorRank juice flowing to your websites.

You can connect with them via Google+, or their contact page on their website, or if they have a support desk, etc..

5. Measure your success by the size of your readership, not by your Google ranking in the search engines.

[note]Two Quick Tips – Open up Google Free Keyword Tool and do a search on your brand name. If the results are zero monthly searches, you are in trouble. Seek to raise this number. Next, open up Twitter search and do a “@username” to find out if people are tweeting about you. If not, your brand needs some nurturing.[/note]

Your goal is to have an active readership who listen to your voice. Google proof your business by getting them on your list. I know many people who focus on rankings, as though it is an end to itself. Our goal as SEOs is to help people get free organic traffic for the purposes that people will take action, and come back again. If you have a website that is ‘one product’ shop, I encourage you redo your online business planning.

Be a Author on Google mover and shaker, a powerful force to be reakoned with. icon smile How To Be Number One On Google

In doing so, you will Be Number One On Google.

Please, share your comments, I read them all.

{ 105 comments… read them below or add one }

DrGeorge April 21, 2012 at 2:27 pm

Awesome article with great info. Thanks!

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Bill April 21, 2012 at 2:40 pm


Awesome! video I’m glad to see that there a some true SEO experts around that are willing to share real Search Engine Optimization (SEO) marketing techniques to improve the search rankings instead of just focusing on useless link farms and other spamming techniques. A thumbs up to Google also for finally! Penalizing these bogus SEO spammers.

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Brad Campbell April 21, 2012 at 2:57 pm

Excellent post, Mark. I’ve been waiting around to see just how important the Google Authorship Markup would become (aka I’ve been lazy)… and I agree that this will slowly start to take over as the new major indicator of authority going forward.

So I best get on it ;-)

Keep up the great work
Brad Campbell recently posted…Commission Killer ReviewMy Profile

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EPC April 21, 2012 at 3:03 pm

Hi Mark

Great post but there is a lot of us out there with websites that we use to bring work in but ourselves are out everyday doing the work which dosent really give us much time to learn seo let alone start implementing all these things.

This is all great for the guy in front of a computer all day but for the average builder or plumber that is out on site we dont stand a chance with google.

So my question for you mark is…. Do you think Google favours the bigger companies with bigger budgets ahead of the average guy that actually goes out to work everyday?


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Mark Dulisse April 21, 2012 at 3:17 pm

@ EPC (Paul) – Google does favor big brands, with big websites, but for the average guy…I am one of the average one’s, and I do okay. So there is nothing to stop you from starting now.

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Howard April 21, 2012 at 3:13 pm

Great article – full of great content. Do as you say. Also enjoyed your
SEO Best Practices: Google’s New Traffic Paradigm –
Howard recently posted…Manor House with 3 cottages, Aquitaine, 1150000 eurosMy Profile

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Rahul Tilloo April 21, 2012 at 3:22 pm

Hello Mark Sir,

Google authorship mark has really become very important.Currently I am not using any plugin for it but I have installed the script shared by Google in webmaster tools section to verify my website & my Authorship and I was successful in that. I still have a question for you : I have verified my Authorship but I don’t see that More From Rahul Tilloo with my links . What might be the reason behind that?
I would still like to try plugins so that I can share my experience with my website readers. So thanks for sharing out the plugins & a great article sir.
Rahul Tilloo recently posted…What Is Link BuildingMy Profile

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EPC April 21, 2012 at 3:26 pm

Hi Mark

I think your missing the point, you work from a computer everyday with keyboard in hand were am out on site for 9 hours and then coming home to try and do some seo after a hard days work, some of us cant afford to pay companies to do it for us.

I just think the average man in the street is getting a raw deal.

Love your posts mark, keep up the good work.


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Mark Dulisse April 21, 2012 at 3:28 pm

@ EPC (Paul) – I completely get your point. I started from scratch myself 3 years ago. Just do it. :)

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emiel April 21, 2012 at 3:27 pm

Google is becoming a parasite, as Leslie Rohde beautifully mentioned last week. To be number one on Google your focus should indeed be way beyond Google and Google+
emiel recently posted…Wat is de beste investering voor lokale ondernemers?My Profile

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Susan Beesley April 21, 2012 at 3:30 pm

Now I’m no expert on seo but really loved this article as it made it very simple to understand. The thing is I saw that this “social thing” was going to start having an impact and everyone has to start making it dead easy to have their content “liked” G+’d and shared. Thanks for a great article. Susan
Susan Beesley recently posted…Sharing Content for Free Traffic – Post Planner ReviewMy Profile

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EPC April 21, 2012 at 3:36 pm


Ive been doing bits for the last 3 years myself (god knows how many hours reading) and its actually only just starting to payoff since the panda updates.

But yes your right i should “Just do it” :-0

Thanks again

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Howard Howell April 21, 2012 at 3:37 pm

Mark… Thanks for the great article and video. You prompted me to do a keyword search of my brand “That Sales Guy” and I was blown away. I have been avoiding Google+ but you have given me a good reason to start paying attention to it now. Once I get “verified”, I hope we can exchange a couple of anchor links. Thanks again. …Howard

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Buy Wartrol April 21, 2012 at 3:37 pm

Thank you so much for this, i honestly had no idea. i m going to do this now so i can increase my author rank. Thank you!

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MB April 21, 2012 at 3:59 pm

I have to work for a living in the real world. These new Google social ideas are too time consuming.
Who is going to follow or have conversations about air compressors, plumbing fixtures or furnaces? I don’t see where this is going. All of my Business friends don’t like participating in this social stuff .
After years and years most Business still have not even verified their Google Places listings. Why do you
think that is? It’s because they are not going to play Googles game of “chase the cat”. I think their will come a search engine for Business that will be fee driven where people can search for products and services and all of the junk and crap sites will not be allowed entry. Google is counting on the youth market looking forward and turning their back on this generation of Business owners. Most guys my age don’t Facebook.
Facebook is for women.

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Good Books April 21, 2012 at 4:02 pm

Hi Mark,

Thanks for this post. I find the Google updates quite frustrating. I have been trying to make $ at IM for over a year. I think the best thing to do is just concentrate on making a couple of sites as good as possible with regular posts. My impression is that small niche sites are going to struggle more and more. Any thoughts?

Regards, Seb
Good Books recently posted…Tom CarverMy Profile

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Good Books To Read April 21, 2012 at 4:05 pm

Thanks for this Google post. I find the updates very frustrating. I think $ making it with small niche sites is getting more and more difficult. Probably better to concentrate on just a couple if sites. Any thoughts.

Thanks, Seb
Good Books To Read recently posted…Tom CarverMy Profile

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Steve Houston April 21, 2012 at 4:06 pm


Your advice on becoming an acknowledged Google author is just one more example of how you lead the pack in discovering and applying cutting-edge, nuts-and-bolts strategies for information marketers. Thanks much for the great post and your willingness to share your insights with us mere mortals.

Steve Houston recently posted…Add Your Business To YellowPagesMy Profile

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Steve April 21, 2012 at 4:18 pm


Thanks for keeping us all in the loop. I agree with Paul, when the big G does things like this it does seem to hurt the little guys more. The main thing I have noticed over the past few months is most of my sites have dropped a page or 2 in the rankings and the ones that moved up are all big companies like Amazon and Wal Mart.

I see how authorship can apply to blogs, but for a general ecommerce type site would you recommend focusing on creating a handful authority blogs with related content to help seo the ecommerce store? To me that would make sense, but now I am not certain if that will be looked at as “over-optimizing” with links again.

Thought I had a good grasp on seo for Ecommerce until a few months ago….


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Wolfgang Bloomfield April 21, 2012 at 4:25 pm

Thank you Mark for the advice that you give on this post, I must admit to not really understanding Google+ and how to use it properly, but you have thrown some light onto it for me.

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Gus S April 21, 2012 at 4:44 pm

Mark: I have unsubscribed from many lists in recent weeks. You know as well as me these so called marketers just spam you inbox with worthless garbage. You however, are one of the few marketers I feel really care about your subscribers. I have to say I was blown away about this blog post and how much google has been up to. Thanks a million for this up to date info you provide your subscribers

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Ellis Hackler April 21, 2012 at 5:11 pm

This is an excellent article, well worth reading if you are at all interested in SEO, or in getting potential customers to your website. I gained a lot from Mark’s advice and I am employing it immediately in my business.

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Harish April 21, 2012 at 5:19 pm

Google+ is the next big thing for Ranking on top. The plugins that you mentioned above are a great resource. Thanks for letting your readers know about it.

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Jonathan April 21, 2012 at 5:24 pm

Did you mean Garry Kasparov or Guy Kawasaki ;-) And this leads to “Can I identify with this author”, or in reality, this person. Let’s take Guy. I’ve often read stuff he has written over the years, it spoke to me. Perhaps we have a few things in common: he’s nearly the identical age of my sis, we both read psychology then law. But we probably couldn’t be more different in other ways. So it wasn’t those things, although it might explain a little. It may be a truism, but everbody is different. So how does one speak, or better, make friends, with many very different people across the world? I noticed that a very skilled marketer recently mailed everybody on his lists about a family tragedy. For a split second I admit that it flashed across my mind that this was the worst exploitation; it was only a split second until I bought into their genuine personal problem.
The song words “You gotta trust someone” came into my head. A quick search turned up another source which I had not been thinking of, Neil Young’s ‘Bandit’. If people find a live version on YT, (rrrock6) the spoken introduction talks about an artist at a very low point who got on the internet and tried to “figure out a way to sell his paintings, maybe on on eBay or something”.
Which all comes back to: why do I read Mark’s emails … Yup, you’ve got it ;-)

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Bill Davis April 21, 2012 at 5:27 pm

Good stuff, Mark. What’s your take on SEnuke now? I originally got involved with that program through you—do you still use it a lot, a little, or not at all?
Bill Davis recently posted…And The Winners Are…Drum Roll Please!My Profile

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Mark Dulisse April 21, 2012 at 5:45 pm

@ Bill Davis – if my memory serves me correct, you asked me this on my last blog post and I answered. Could be someone else. I’m getting old. :)

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Randall Jett April 21, 2012 at 5:36 pm

As always you look out for your people, saving us money, time and frustration. Great content!

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Bill Davis April 21, 2012 at 5:51 pm

Gosh, if I did, I am so sorry—maybe it’s me who’s getting old!!!

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Marie April 21, 2012 at 6:13 pm

Wa ha ha ! – I was wondering why NOBODY was reacting in the warrior forum to those payed plugin. There is so much info on how to do this (for free), or with free plugins.

-in a different note- would it be relevent to build links to our Google plus profil ?
Marie recently posted…Allergy and Sinus ReliefMy Profile

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Arlene April 21, 2012 at 8:03 pm

@Marie, someone else did – he got banned for 3 days ;). I myself is getting tired of the WOTDs I receive each day.
Arlene recently posted…Google’s Over-optimization Penalty: What Every SEO Should Do to Avoid Getting PenalizedMy Profile

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Larry Holisky April 21, 2012 at 8:14 pm

Another good article, thank you. I paused the video half way through and installed the plugin, configured it and properly setup my Google+ account.
Question for you Mark, going forward, if AuthorRank and links coming from Google verified authors will be very important to your website rankings, how do you find these people to do guest blog posts on their sites and other backlinking opportunities from other Google Authors? Yes, I know you can do a search for your keyword and see if anyone comes up with the Google+ below their listing results, but there’s got to be a better way, right? Maybe your next software tool?????
Larry Holisky recently posted…Follow My JourneyMy Profile

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Mark Dulisse April 21, 2012 at 8:23 pm

@ Larry Holinky

There is always advanced Google search query, using


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Larry Holisky April 21, 2012 at 8:37 pm

Thanks Mark,
Just tried both of them out. I think it will be easier to use the and just adding the “+” and the keyword I’m targeting.
Thanks again, you just saved me many, many hours of digging through profiles, lol!!!!
Larry Holisky recently posted…Follow My JourneyMy Profile

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Graham April 21, 2012 at 9:23 pm

Hi Mark,

It’s good to see someone being honest and giving away some excellent resources rather than paying $10 to Mike Lantz.

Excellent info



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Mark Dulisse April 21, 2012 at 9:26 pm

What is funny is that it was actually Alex Goad, Maulana, and others who promoted this as a $10 WSO, and you can get the exact same thing for free on

Hard up to make a buk if you ask me, and rip off your subscribers at the same time.

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Jerry Tellier April 21, 2012 at 10:28 pm

Great post Mark and thanks for those FREE links. Great to see you calling out some of those people on WF. I guess there are enough new people entering this market that they’ll prey off of for the fast buck!

You’ve moved up the rank in who I follow for sound advice…thanks again!
Jerry Tellier recently posted…Sports PhysicianMy Profile

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John April 21, 2012 at 11:08 pm

Great, practical article. Glad to see there are Google authorship wp plugins. I set Google authorship connections up at about the same time my site slipped to no. 2 for my primary target keywords.

In spite of moving down I’m getting more enquiries – which I attribute to my photo appearing in the results as you’ve shown above.

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Roger Gill April 21, 2012 at 11:14 pm

Great article Mark. You continuously bring value and enlightenment to our industry–not to mention quality tools. Thanks for your honesty and integrity. I as well as many others have learned a great deal from you, David Mihm, Andrew Shotland, Matt McGee, Mary Bowling, and an number of other leaders in the field—all of you are appreciated; your voice is important. Roger Gill, President MyBiz OnLine Services–now partnered with Cyberbility.
Roger Gill recently posted…Online Account Citations are Important for SearchMy Profile

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jules April 21, 2012 at 11:19 pm

Mark,how about the google+ conspiracy code wso product, is it worth buying or just offering plugins i can get for free?


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Mark Dulisse April 22, 2012 at 1:00 am
Yorinda April 21, 2012 at 11:50 pm

Hi Mark,

thank you so much for sharing this.

Your Tutorial was very clear and I got all excited to get this installed on my site.
It seems to make a lot of sense to have something like this.
Not sure what I am doing wrong but the gplus does not do what is has done for you.
I really like the way it works on your site!
Any suggestions?

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Mark Dulisse April 22, 2012 at 1:02 am

@ Yorinda – Your inclusion as a Author on Google after you verify is not automatic and instant. It takes time.

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Dan April 22, 2012 at 1:32 am

Good post, makes a lot of sense. I wish I would have read this before buying a G+ authorship plugin at Warrior Forum!
Dan recently posted…Les Mills Pump Workout ScheduleMy Profile

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Dan April 22, 2012 at 1:52 am

G’day Mark,

Thank you for this great info I never thought to use G+
other than to post stuff to the people in my circle.

You are right some of that WSO stuff is sh*te that is
available for free. But people lap it up???

Thanks for keeping it real Mark.
All the best

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Bruce April 22, 2012 at 2:30 am

Mark. Thanks for another helpful post. I asked this question in your last post but the answer didn’t seem appropriate, so I will ask again. If it is all about being the author then should you have all your own websites from across different niches linking to your Google+ account, or only the ones with good content or should I have more than one Google+ account if I have been using a pseudonym on some sites.
Bruce recently posted…Fujifilm FinePix XP150My Profile

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Teena April 22, 2012 at 3:39 am

Hey there Mark, waving from Sydney :-)

Thanks soooo much for this! I followed your video, set up the plugin and had it done in a matter of minutes for one of my Google + business Pages.

I fell for one of those WSO solutions last week, and spent 3 days trying to work it out, before discovering that it wouldn’t work with Google + “Pages”, only the main Profile – d’oh. Now I can go get a refund :-)

PS – I’ve been wanting to sort this out for ages, and you and your plugin have made it as easy as pie. You rock :D
Teena recently posted…Rich Snippets: TroubleshootingMy Profile

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Teena April 22, 2012 at 3:47 am

Mark, Forgot to ask – how did you get the ABOUT section to appear below your post? Is it a widget? I filled in the data on the User Profile for “Biographical info” but wasn’t sure how to proceed. I see a message below the text box which says, “This may be shown publicly”. Any tips? Thanks in advance!!
Teena recently posted…Rich Snippets: TroubleshootingMy Profile

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Mark Dulisse April 22, 2012 at 2:49 pm

@ Teena – That is simply done by adding links inside About section in Users>Your Profile section. I show you in my video.

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Dan April 22, 2012 at 6:04 am

Great article and video Mark. Ive posted part of this article on my site as an excellent reference for ranking on Google. Thanks
Dan recently posted…How to be Number One on Google UpdateMy Profile

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Chris April 22, 2012 at 8:50 am

Seo is not enough anymore.
Writing good content is not enough anymore.
Abiding by the rules is safer but not rewarding enough anymore.
We want more, more, more and more but google is not giving enough anymore :)

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Raphaela April 22, 2012 at 10:54 am

Mark must be a rich man or a tremendous big-hearted person because he gives away all these great informations for free.

Let’s vote: Heart or money? I’ll bet he makes money because of his heart.

I really believe that there is a big revolution going on, and Google teaches us a lesson about quality on the web.

It sounds like the joke of the day that a Search Engine has more influence on our lives nowadays than education, school and religion. It teaches us by its algorithms: Be a person that offers only quality, be well-connected, and don’t lie or manipulate.

If we missed the chance to become a great person Google gets us another bite at the cherry.
I think I like it.
And I love the little story with: “I was banned for 3 days”.

Thanks, Mark I really enjoyed this excellent article and the video


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TLz April 22, 2012 at 10:57 am

Myspace, Facebook, Twitter, Google +, Panda…. What’s next?
Round and round here we go.
Everything seems so perplex.
Whatever G says so,
Marketers pray
That their rank stay
high In the land of make believe,
What’s next on their sleeve?

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Bruce Smeaton April 22, 2012 at 11:32 am

Hi Mark… I note that your (and everyone else’s) Gplus plugins are just that – Wordpress plugins. As an SEO who has numerous medium-size (and in some cases), very large clients whose sites are built on various CMS platforms OTHER than Wordpress, my question for you is this:

Q: “How does an SEO specialist assist his/her non-Wordpress client-sites with obtaining AuthorRank if they DON’T have a Wordpress blog and (as is the case so often) “don’t have the skills / knowledge / time etc. to start one?

Take the site that my author link points to re this post – that is one of my client sites who happens to be in the Outdoor Living market. he hasn’t got the foggiest when it comes to social media and/or blogging. All his #1 rankings in the SERPs to date have been achieved the old-fashioned way i.e. by good quality On-Site SEO and a number of reasonable quality inbound links.

How, in the above case, could I help a client like this to leverage off of Google Plus in the way you talk about / teach?

I think you can see that although this post relates to a specific client of mine, your answer could well help hundreds of SEO’s (and/or passionate business website owners looking to do the best they can to rank in the coveted #1 spot in Google for their primary keywords).

Really appreciate your help here and I hope (in relation to my main Comment) that your answer to my question will help many others on here as well.

In closing, thank you as always for such brilliant and informative content.

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Mark Dulisse April 22, 2012 at 2:47 pm

@ Bruce Smeaton – you do not need a wordpress blog to be a Author on Google. Simply add rel=author tag, as in instructions on Google webmaster link I provided in post.

If the niche is Outdoor Living, then create a Google+ profile and page, and add his site (non-wordpress) to the sites he contributes to. It is the same process.

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Teena April 22, 2012 at 10:06 pm

Hey Mark, thanks – and yes, I already filled out the ‘About’ section in User profile as per your video. What I was wondering was how to get that About section to actually appear below the posts. It doesn’t seem to be automatic – perhaps it depends on the Theme? I did a quick search and found this – : “Biographical Info – Enter a short description or profile of yourself here. This optional information can be displayed by your theme if so configured by the theme author. See the_author_meta(‘description’) template tag. ” Looks like this field isn’t part of my Theme.
Teena recently posted…Rich Snippets: TroubleshootingMy Profile

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Zahida Khan April 23, 2012 at 12:24 am

Mark, great article! Love your products!

Cheers, Z’da

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Oscar April 23, 2012 at 7:52 am

Hi Mark,

Just recently I just started to build links as done in the past. basically I have been trying to write blogs, newsletters and a bit of commenting on other blogs. It seems that as I started to try and take advantage of some the techniques that have helped other to obtain high ranking, they are no-longer any good (Damn).

My real question is this, does a person need some special skills or knowledge in a certain area to become an author? I mean what would I write about, my own product line?


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Mark Dulisse April 23, 2012 at 10:57 am

@ Oscar – I assume you would be in a niche that you are passionate about, and helps people solve a problem in some way.

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Nigel April 23, 2012 at 10:12 am

Hi Mark, was this post intended to get a page one rank for the search term “how to be number one on google”? I just checked and its sitting nicely in #position 4 so job well done!

I would like to add a few snippets if you dont mind to give your readers a few hints on your TIP 1 above relating to writing powerfully unique content

While your site (assuming you have quality powerfull unique content) will gain backlinks over time, there are some things you can do to promote your site, especially if it is brand new.
A few recommendations:
Make announcements of new services and products on your blog. Others who follow your site or RSS feed will be notified.
Make sure your URL is on business cards, letterhead, posters, print ads, newsletters, etc.
For local businesses, make sure your Google Places listing is up to date and as complete as possible, be sure you address is clearly visible in plain text on your site (and that it matches your Google Places address exactly). Use Google maps to embed a map on your about page.
Use Social Media and concentrate on interaction (or, “engagement”).
Communicate with other related sites. Comment on their blog posts, “like” them on Facebook. Aim for a constructive, lively interaction, rather than just a quick way to get backlinks.

Hope That helps also!

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Mark Dulisse April 23, 2012 at 10:58 am

@ Nigel – Thanks for your input, all good stuff.

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Alan's Internet Marketing April 23, 2012 at 1:27 pm

Really interesting stuff. Thanks for clearing this up and it looks like big G is really starting to dictate how the web should work (not that it wasn’t already). Kinda scary really.

Wondering how this leaves ‘Faceless corporations’, people who use pen-names and just those who want to keep their personal life separate from their professional life?
Alan’s Internet Marketing recently posted…Stop Busting Your Acorns…My Profile

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Mark Dulisse April 23, 2012 at 5:14 pm

@ Alan – Hi Alan, many people use Pen Names and brand themselves. In fact, some of my most successful students have large online businesses based on a pen name. This is particularly useful if your real name is hard to pronounce.

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