Does the following scenario sound familiar….
You buy all the leading traffic and link building tools; spend countless hours designing and creating a seo optimized website; the traffic starts to come in bits and sporadic droves; BUT…traffic is NOT taking action as you would had hoped and as a result, you feel like you have wasted your time, energy, and money invested.
You ask yourself, “What did I do wrong? I followed the system. I did my keyword research, did my seo, did my backlinking, and have top Google ranking. Why am I not making money? Did I pick the wrong niche? Is there something wrong with my site? Why are visitors not being persuaded and abandoning my website without taking action?”
Great questions…and you are not alone. Is is vital that you Understand Why People Are Leaving and Your Bounce Rate.
Avinash Kaushik, a Google Analytics specialist states, “If you could only choose one metric to look at, Bounce Rate might be your best choice.”
I love his definition of Bounce Rate: “I Came – I Puked – I Left.”
Let me back up a bit…
To the newbie/newcomer, the seo jargon and responsibilities can be a bit daunting at first glance. The SEO game has many player hats and titles, including:
- Search Engine Optimizer (SEO)
- Search Engine Marketer (SEM)
- Paid Search Marketer (also referred to as SEM or PPCer)
- Conversion Rate Optimizer (CRO)
- Social Media Marketer (SMM)
- And a few other fancy dancy professional titles….
As for SEO responsibilities, the SEO Pyramid by Rand Fishkin of SEOMoz.org graphically displays the most common responsibilities (and hats) of a SEO’er.
In this blog post we will be looking at the hat of the “Conversion Rate Optimizer.” The SEOer gets targeted traffic to your website. The CROer specializes in increasing your conversion rates after a visitor lands on your website.
The real hard questions are: Why are people not being persuaded when they land on my website? And if I am missing something, I want to know, “What would have persuaded them to take action?”
If you owned a offline storefront you can easily ask questions and hear feedback when people are visiting and leaving your store. Knowing and learning why people are leaving your online store (website) is not as easy, but it can be done.
If you want to turn more visitors into customers, or subscribers, you not only have to understand why they are leaving, but you then need to implement the required changes to overcome their objections and to improve conversions.
Top 9 Tools To Capture The Voice Of Website Visitors And Why They Are Leaving
The tools below will help you capture the voice of your website visitor who is leaving and exiting your website. There are both analytical tools whereby you can monitor visitor behavior, and direct feedback tools to help you gather information of the users.
A. Visitor Behavioral Analytics
The tools below are great at “indirectly” capturing the voice of your website visitor by allowing you to gather information based on their behaviors.
Google analytics has a ton of reports that you can get easily lost in, but is without a doubt very powerful if you have the time to figure it all out. It will give to you reports on everything from the type of browser they are using, to where your traffic is coming from…including geographical locations.
Google’s Website Optimizer will allow you to do split testing of your landing pages to optimize them for better conversions.
While Google’s free tools are great, there are other resources that takes it to the next level.
2. Crazy Egg – Click Here ($9/month service) – this heatmap technology will:
- Show you were people are clicking on a page (and it may not be a link, but it should be)
- Show you were people are spending the most time on your page
- Which links on your page are being clicked on, which is great if there are more than 1 link on a page that lead to the same destination
3. Click Tale (free trial, starting at $79/month)- shows you the in real time the screens of your visitors
Free Trial Version – Click Here: This cool service will allow you to watch a video on how your visitors are behaving on your website by actually viewing their screens. This way, you are able to monitor their mouse behavior, how long they are on your website, what actions they actually took (if any), repeat visitors and where they are most focused on, how people are interacting with your web forms, link analytics, heatmaps, visitor recordings, and a whole lot more. This is the perfect companion to Google Analytics.
4. LiveBall – Click Here – starts at $1,250/month
LiveBall is the premier resource for serious online marketers with larger budgets and businesses and who are looking for everything from A/B Testing, Conversion Optimization, Landing Page Production and Optimization, Lead Generation, etc….
B. Direct Visitor Response Analytics
The tools below allow you to directly capture the voice of your website visitors and allow them to provide great feedback to you.
1. Google Talk – Click Here – Live chat badge on your website – Free
This is a free great service whereby you place a badge on your website that shows you online and available to chat. I find this a fascinating idea. Here you can answer any questions LIVE and help people make a decision to take action. While perhaps not as robust as Live Person (a paid service), Google Talk certainly is a great way for online businesses to get direct feedback from web traffic
2. KISS Insights – Click Here – popup window in footer to get visitor feedback – free version available.
The creators of KISSmetrics developed this website feedback script that is essentially a popup window in the footer of your website and will allow visitors to tell you what they need. You can also customize your questions.
3. Kampyle – Click Here – I like this service. Visit the site to see how it works. This service puts a nicely displayed Feedback “We Listen” Button (or popup) on your website which visitors click and fill out a form. What is cool about the forms is that visitors are engaged with responses. As the website owner, you are given great analytics and reports of the feedback.
4. Ethnio – Click Here – Free trial version.
5. Survey Monkey – Click Here – Free online
Use Survey Monkey on existing customers and subscribers to ask for feedback on your websites.
What Do You Think? Make A Comment, I Read Them All….