At the bottom of this article, you will receive a FREE SEO Google+ Authorship WP Plugin. Please read and watch why you need it.
The 3 day conference at SMX has a panel discussion entitled: “What’s Needed for SEO Success in 2013 and Beyond.” Danny Sullivan of SearchEngineLand.com headed the panel which included Google’s Matt Cutts, Bing’s Duane Forrester,and well-known SEO’s Annie Cushing, Janet Driscoll Miller, Rae Hoffman and Greg Boser.
What I find interesting is a discussion around what it takes to rank a website in 2013 moving forward. The common agreement among top industry SEO’ers is clear: Marketing is first, SEO is second. In other words, the amount of Branding, User Engagement, and Community Connect across the internet is more important than SEO.
Danny Sullivan opened the discussion on Google+ Authorship…
Is authorship the new page rank?
Matt Cutts Response: Over time, Google will care more about identity and social reputation. Plus, authorship gives you a picture next to your content and we know people click more when they see images.
Matt Cutts then goes on to talk about the need for personal brand building, the importance to avoid deceptive practices. Indeed, if you want higher search engine rank, content authors need to come out of anonymity.
The message, at least to me, is crystal clear: Google Authorship and Social Branding. Yes, quality backlinks still count as a powerful vote and will be around for a long time to come…but the emphasis is on ‘quality’ backlink. Any type of blog network, buy links, spammy content links, etc, have basically been nullified by Matt Cutt’s and his spam control team.
By Social Branding, I am not referring to getting a million people to “Like” your page. Even this can be ‘manipulated’ by buying a $5 gig at Fivvr.com for 1000 Likes, etc… By Social Branding, I am referring to setting up, as Matt Cutt’s puts it, a “Social Identity.” You are actively engaging the big social media sites. You have profiles in Youtube, Facebook, Linkedin, and Twitter, and you are actively communicate your brand to a community that engages you. You are talked about, chatted about, quoted, linked to, shared, and even Liked.
By Google Authorship, I am referring to becoming an approved Google+ Author and when you do this, your Google+ profile image is in the search engines, like my example below:
Thankfully, Google makes this easy to do now, and with my free Google+ Rel=Author wordpress plugin below, it will make it even easier.
Watch this video where I show you “How To Set Up My Free Google+ Rel Author Plugin.”
Let me recap on the process:
- Install, Activate and set up the free GPlus Rel Author wp plugin (big download link below)
- On your Google+ profile, you need to add your website to your profile, thus linking back to the site that GPlus Rel Author plugin is installed on.
- Make sure your +1’s are public on your Google+ profile or it won’t work.
- If you want to ensure that it is set up properly, use the rich snippet testing tool to confirm it works. (see image below)
- WP Custom Theme Tip: If you are using a custom wp theme, make sure your byline “Name” on your page/posts is active.
Here is the link to the wp plugin. Please watch my video above for activating and setting up the settings. Very easy!
—> FREE DOWNLOAD – GOOGLE+ REL AUTHOR WP PLUGIN (zip file)
Thank you for reading this post, and please make a comment, as I read them all. I’d appreciate any LUV to the site.