Let me share with you a little secret about internet marketing, and in particular, internet marketers and their products….
Some of these internet marketing products, and the marketer behind the product, are flat out duds, re-hashed garbage, and downright scams.
Okay, okay, I said it…but let me back up….
There are many good and great marketers who over deliver, who are unique and offer a tremendous amount of value. Most of the great internet marketers are smaller in name, but there are a few big name one’s too.
I would venture to say that the 80/20 rule applies. Eighty percent of internet marketing products that are launched are garbage, and some of these are downright scams.
Recognizing a scam or garbage product is even harder when a band of guru’s are promoting it. It happens all the time. It is happening right now.
Without any more rattling…here are “The Signs Of A Internet Marketing Scam Product.”
1. Use Of The Product Launch Formula Method –
Jeff Walker is the originator of today’s product launch formula. While a great concept, and no doubt has made some people millions in revenue, it has a fatal flaw.
Jeff’s methods focuses on making money for the product owner and affiliates, and leaves out the customer. Obviously, Jeff would say that he only endorses quality products, and no doubt he does. But what is happening today is that more effort and more money is spent into the pre-launch sequence (graphics, video, salescopy), than in the delivery of a top notch product.
Understandably, top notch products using the Product Launch Formula is a good thing, but what we are seeing now is simply outrageous. My inbox is flooded. I zone right out. Everyone and anyone is doing a product launch.
I have become numbed by the Product Launch Formula.
The Product Launch Formula’s fatal flaw is that it is designed to create a lot of hype (and I mean a lot) in the marketplace in the anticipation of a launch date.
Why is this a fatal flaw? Because…
People Buy Products On Emotions, Not Reason, And Over Time Everyone Becomes Numbed By It’s Methods
Now, the greater the hype, the greater my scam alert bells start to ring. At first, I fell victim. Now, it has turned me into a skeptic of every email headline that comes in. You too?
There has been a few great products with a tremendous amount of hype that delivered in content, but that is the exception not the norm.
2. A High Ticket “Info” And “No Personal Mentoring” Product
Why are all the big name guru’s now charging $2,000 for a info product? It started off with Frank Kern (the trailblazer) and his inner circle, and now I see it every month.
I don’t mind a $2,000 entry price, and yes, I have seen a $2k product that was worth every dollar, but what is happening now is that anyone with a internet marketing name is wanting to get into this high ticket game and we are seeing material that is straight out of a “Marketing 101 and 201” college text book. Seriously.
Today we see both warning signs: high ticket products who are using the Product Launch Formula. As was stated above, some of these product launches put more effort and money into the pre-launch and launch day sales materials to get you to buy, than on the product itself. And it is disheartening.
Have you seen the sales contests prizes on some of these high ticket and high hype product launches recently? Top affiliates are winning expensive sports cars, all expense paid trips, diamonds, etc…, and this is on top of commissions.
When I see all these commissions and prizes been given out…I always ask myself the question: “Is there anything in this for the buyer?”
Or maybe I’m wanting a million dollar launch myself, and I’m simply bitter about it? Could be :(.
Heck, I wouldn’t mind winning a sports car :).
3. A Secret/Hidden “Formula” Type Salesletter –
I love this one the best.
There is one of these going around right now. The salescopy reports a hidden source of traffic, and software. Well, the bottom line is, it is not a hidden source of traffic, it is an old source, and you can learn all about it here for $7. The software that is talked about goes against the terms of Facebook (oh ya, the other billion traffic secret source..lol), and will surely and eventually get your account into trouble.
What is enlightening is that big name marketers email on this promotion in the attempt to “make money” off of their list. If they truly were looking after their list, they would not be telling people to go against facebooks ads terms of service, and that a hidden source of traffic is not really a hidden source at all, but an old source. Old Traffic Source Is Here.
If I tell you that I have a hidden source of traffic, sell you a $47 product, and you find out it is putting banner ads on http://www.workopolis.com, would you be impressed? I would not. What do you think? Agree, disagree? (write a comment)
Ever hear the phrase “Curiosity Kills The Cat?” The secret/hidden formula is an old sales tactic that feeds on people’s curiosity, and those that are most prone to this sales pitch are those who feel they don’t want to be left behind, or they want “in on a secret.”
Psst… I have a secret!
These are my 3 top warning signs of a internet marketing scam.
What do you think? Tell me your thoughts. Make a comment.