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How To Be Number One On Google

In this article you will learn how to be number one on Google moving forward.

First, a little bit of background…. In my last blog post I mentioned that Google is shifting towards Brand SEO, and I recommend that you do everything covered in that post.

In this posts I want to take it to the next level for Google Authority in Ranking.

In the early days of Google, co-founder Larry Page set up a link analysis algorithm to determine how a web page ranks in the search engine, from where we get the term “PageRank.” While the exact formula is Google’s closely guarded secret, SEOs estimate that the quality and quantity of backlinks make up about 70% of this ranking factor. Other metrics mainly focus on on-page seo factors.

Google is getting tough on SEOs who produce web content simply to spam the search engines with backlinks. Recently they announced on Twitter their recent Panda refresh. This was just the beginning.

Like a FBI raid, with one broad stroke, Google de-indexed millions of websites. Blog Networks such as Build My Rank and Brad Callen’s SEO Link Monster blog network got de-indexed. Many EMD’s (Exact Match Domains) with no content got de-indexed or penalized. Google Bombing (having all your links come from one domain) is history. Anything and everything un-natural has been targeted.

The Google FBI team has expanded its sweep as webmasters worldwide recently received warnings of ‘unnatural’ or ‘artificial’ inbound links, and there has been countless blog posts on how to deal with that.

The question moving forward is: “How will Google determine if a backlink coming to your webpage is trustworthy?” Even social signals (tweets, fb likes, G+, etc.) can be manipulated. While it is hard for Google to penalize a webmaster for bad links (otherwise you could destroy your enemies…LOL), what they have done in the last year is set up a new ranking system that filters link authority.

How to be Number One on Google:

1. Write powerfully unique content that readers will love (more on this with my next post. Stay tuned!).

You want to attract an active readership and be a person of web influence. You are heading in the right direction if your web content is being chatted about (Gchat), Tweeted, FB liked and shared, mentioned in Discussions and Forums, linked to in the Blogosphere, and written about in the News sites. Your website surely is getting Google’s attention as an authority in its niche if this is the case.

2. Follow the steps in my Brand SEO post and follow Google’s Search Engine Optimization Guidelines, including Google friendly sites.

3. Become a Author On Google Search using Google+ Authorship Markup

The question SEOs will need to be asking is not WHERE are my links coming from, but from WHOM are my links coming from?

Video powered by The Traffic Player

True Story – I saw a promotional email on a Author plugin a couple weeks ago on the Warrior Forum using Mike Lantz Warriorplus system selling for $10 or more. I posted on the thread saying, “What the heck, these are free on the plugin repository.” And I posted links giving the free sources. I was banned for 3 days for putting links on the wso thread of free links for the same thing. LOL

Simply install the plugin. Add your Google Profile URL. Add your website to your Google Profile to verify.

Authorship Markup is Google’s answer for determining what is a high trustworthy backlink. A Google Author is verified by Google+. The website they contribute to is verified by Google+. If a Google+ verified author links to your website using one of their Google+ verified websites, their backlink will flow a tremendous amount of link juice to your website because of their ‘trust factor’ as a Google+ verified author.

Additionally, the larger social connections an Author has,Β  the more link juice you will get. Hence, you will get a lot more link juice having Gary Kawasaki who has 1.7 million Google+ followers link to you website, than John Doe with no brand recognition and with only 3 followers.

As SEOs we are used to thinking that a good backlink comes from a webpage that has a high PageRank. This is no longer the case as Google rolls out its new criteria. Google is moving away from Pagerank (too easy to manipulate) as a key determining factor and moving towards AuthorRank using the Google+ Authorship Markup.

You want to be Number One on Google?

Increase your AuthorRank.

Here is an example of a search query where I have used the Google+ Authorship Markup on my blog below. Notice the additional markups highlighted in red:

Author on Google
Everything you need to know about Google Authorship Markup is here:

4. Approach Authors on Google who have a lot of social connections and ask them if you can be a guest Author on their blog or website.

Now that we know that Google is giving a lot of credibility to links given by verified Google authors on Google verified websites, the best approach is to approach these authors and ask if you can write a guest article on their blog or website. Show them your blog and the quality of your content. Show them that you are a verified Author on Google. Give them a sampling of an article topic you have in mind. Make it highly relevant to his/her readership.

If you do this correctly, you will have incredible AuthorRank juice flowing to your websites.

You can connect with them via Google+, or their contact page on their website, or if they have a support desk, etc..

5. Measure your success by the size of your readership, not by your Google ranking in the search engines.

[note]Two Quick Tips – Open up Google Free Keyword Tool and do a search on your brand name. If the results are zero monthly searches, you are in trouble. Seek to raise this number. Next, open up Twitter search and do a “@username” to find out if people are tweeting about you. If not, your brand needs some nurturing.[/note]

Your goal is to have an active readership who listen to your voice. Google proof your business by getting them on your list. I know many people who focus on rankings, as though it is an end to itself. Our goal as SEOs is to help people get free organic traffic for the purposes that people will take action, and come back again. If you have a website that is ‘one product’ shop, I encourage you redo your online business planning.

Be a Author on Google mover and shaker, a powerful force to be reakoned with. πŸ™‚

In doing so, you will Be Number One On Google.

Please, share your comments, I read them all.

About Mark Dulisse

Software Developer, Blogger, SEO Consultant, Internet Marketer

Check Also

What’s Needed for SEO Success in 2013 and Beyond!

At the bottom of this article, you will receive a FREE SEO Google+ Authorship WP …


  1. Awesome article with great info. Thanks!

  2. Mark

    Awesome! video I’m glad to see that there a some true SEO experts around that are willing to share real Search Engine Optimization (SEO) marketing techniques to improve the search rankings instead of just focusing on useless link farms and other spamming techniques. A thumbs up to Google also for finally! Penalizing these bogus SEO spammers.

  3. Excellent post, Mark. I’ve been waiting around to see just how important the Google Authorship Markup would become (aka I’ve been lazy)… and I agree that this will slowly start to take over as the new major indicator of authority going forward.

    So I best get on it πŸ˜‰

    Keep up the great work

  4. Hi Mark

    Great post but there is a lot of us out there with websites that we use to bring work in but ourselves are out everyday doing the work which dosent really give us much time to learn seo let alone start implementing all these things.

    This is all great for the guy in front of a computer all day but for the average builder or plumber that is out on site we dont stand a chance with google.

    So my question for you mark is…. Do you think Google favours the bigger companies with bigger budgets ahead of the average guy that actually goes out to work everyday?


    • @ EPC (Paul) – Google does favor big brands, with big websites, but for the average guy…I am one of the average one’s, and I do okay. So there is nothing to stop you from starting now.

  5. Great article – full of great content. Do as you say. Also enjoyed your
    SEO Best Practices: Google’s New Traffic Paradigm –

  6. Hello Mark Sir,

    Google authorship mark has really become very important.Currently I am not using any plugin for it but I have installed the script shared by Google in webmaster tools section to verify my website & my Authorship and I was successful in that. I still have a question for you : I have verified my Authorship but I don’t see that More From Rahul Tilloo with my links . What might be the reason behind that?
    I would still like to try plugins so that I can share my experience with my website readers. So thanks for sharing out the plugins & a great article sir.

  7. Hi Mark

    I think your missing the point, you work from a computer everyday with keyboard in hand were am out on site for 9 hours and then coming home to try and do some seo after a hard days work, some of us cant afford to pay companies to do it for us.

    I just think the average man in the street is getting a raw deal.

    Love your posts mark, keep up the good work.


    • @ EPC (Paul) – I completely get your point. I started from scratch myself 3 years ago. Just do it. πŸ™‚

  8. Google is becoming a parasite, as Leslie Rohde beautifully mentioned last week. To be number one on Google your focus should indeed be way beyond Google and Google+

  9. Now I’m no expert on seo but really loved this article as it made it very simple to understand. The thing is I saw that this “social thing” was going to start having an impact and everyone has to start making it dead easy to have their content “liked” G+’d and shared. Thanks for a great article. Susan

  10. Mark

    Ive been doing bits for the last 3 years myself (god knows how many hours reading) and its actually only just starting to payoff since the panda updates.

    But yes your right i should “Just do it” :-0

    Thanks again

  11. Mark… Thanks for the great article and video. You prompted me to do a keyword search of my brand “That Sales Guy” and I was blown away. I have been avoiding Google+ but you have given me a good reason to start paying attention to it now. Once I get “verified”, I hope we can exchange a couple of anchor links. Thanks again. …Howard

  12. Thank you so much for this, i honestly had no idea. i m going to do this now so i can increase my author rank. Thank you!

  13. I have to work for a living in the real world. These new Google social ideas are too time consuming.
    Who is going to follow or have conversations about air compressors, plumbing fixtures or furnaces? I don’t see where this is going. All of my Business friends don’t like participating in this social stuff .
    After years and years most Business still have not even verified their Google Places listings. Why do you
    think that is? It’s because they are not going to play Googles game of “chase the cat”. I think their will come a search engine for Business that will be fee driven where people can search for products and services and all of the junk and crap sites will not be allowed entry. Google is counting on the youth market looking forward and turning their back on this generation of Business owners. Most guys my age don’t Facebook.
    Facebook is for women.

  14. Hi Mark,

    Thanks for this post. I find the Google updates quite frustrating. I have been trying to make $ at IM for over a year. I think the best thing to do is just concentrate on making a couple of sites as good as possible with regular posts. My impression is that small niche sites are going to struggle more and more. Any thoughts?

    Regards, Seb

  15. Good Books To Read

    Thanks for this Google post. I find the updates very frustrating. I think $ making it with small niche sites is getting more and more difficult. Probably better to concentrate on just a couple if sites. Any thoughts.

    Thanks, Seb

  16. Mark,

    Your advice on becoming an acknowledged Google author is just one more example of how you lead the pack in discovering and applying cutting-edge, nuts-and-bolts strategies for information marketers. Thanks much for the great post and your willingness to share your insights with us mere mortals.


  17. Mark,

    Thanks for keeping us all in the loop. I agree with Paul, when the big G does things like this it does seem to hurt the little guys more. The main thing I have noticed over the past few months is most of my sites have dropped a page or 2 in the rankings and the ones that moved up are all big companies like Amazon and Wal Mart.

    I see how authorship can apply to blogs, but for a general ecommerce type site would you recommend focusing on creating a handful authority blogs with related content to help seo the ecommerce store? To me that would make sense, but now I am not certain if that will be looked at as “over-optimizing” with links again.

    Thought I had a good grasp on seo for Ecommerce until a few months ago….


  18. Wolfgang Bloomfield

    Thank you Mark for the advice that you give on this post, I must admit to not really understanding Google+ and how to use it properly, but you have thrown some light onto it for me.

  19. Mark: I have unsubscribed from many lists in recent weeks. You know as well as me these so called marketers just spam you inbox with worthless garbage. You however, are one of the few marketers I feel really care about your subscribers. I have to say I was blown away about this blog post and how much google has been up to. Thanks a million for this up to date info you provide your subscribers

  20. This is an excellent article, well worth reading if you are at all interested in SEO, or in getting potential customers to your website. I gained a lot from Mark’s advice and I am employing it immediately in my business.

  21. Google+ is the next big thing for Ranking on top. The plugins that you mentioned above are a great resource. Thanks for letting your readers know about it.

  22. Did you mean Garry Kasparov or Guy Kawasaki πŸ˜‰ And this leads to “Can I identify with this author”, or in reality, this person. Let’s take Guy. I’ve often read stuff he has written over the years, it spoke to me. Perhaps we have a few things in common: he’s nearly the identical age of my sis, we both read psychology then law. But we probably couldn’t be more different in other ways. So it wasn’t those things, although it might explain a little. It may be a truism, but everbody is different. So how does one speak, or better, make friends, with many very different people across the world? I noticed that a very skilled marketer recently mailed everybody on his lists about a family tragedy. For a split second I admit that it flashed across my mind that this was the worst exploitation; it was only a split second until I bought into their genuine personal problem.
    The song words “You gotta trust someone” came into my head. A quick search turned up another source which I had not been thinking of, Neil Young’s ‘Bandit’. If people find a live version on YT, (rrrock6) the spoken introduction talks about an artist at a very low point who got on the internet and tried to “figure out a way to sell his paintings, maybe on on eBay or something”.
    Which all comes back to: why do I read Mark’s emails … Yup, you’ve got it πŸ˜‰

  23. Good stuff, Mark. What’s your take on SEnuke now? I originally got involved with that program through you—do you still use it a lot, a little, or not at all?

    • @ Bill Davis – if my memory serves me correct, you asked me this on my last blog post and I answered. Could be someone else. I’m getting old. πŸ™‚

  24. Mark,
    As always you look out for your people, saving us money, time and frustration. Great content!

  25. Gosh, if I did, I am so sorry—maybe it’s me who’s getting old!!!

  26. Wa ha ha ! – I was wondering why NOBODY was reacting in the warrior forum to those payed plugin. There is so much info on how to do this (for free), or with free plugins.

    -in a different note- would it be relevent to build links to our Google plus profil ?

  27. @Marie, someone else did – he got banned for 3 days ;). I myself is getting tired of the WOTDs I receive each day.

  28. Mark,
    Another good article, thank you. I paused the video half way through and installed the plugin, configured it and properly setup my Google+ account.
    Question for you Mark, going forward, if AuthorRank and links coming from Google verified authors will be very important to your website rankings, how do you find these people to do guest blog posts on their sites and other backlinking opportunities from other Google Authors? Yes, I know you can do a search for your keyword and see if anyone comes up with the Google+ below their listing results, but there’s got to be a better way, right? Maybe your next software tool?????

  29. Thanks Mark,
    Just tried both of them out. I think it will be easier to use the and just adding the “+” and the keyword I’m targeting.
    Thanks again, you just saved me many, many hours of digging through profiles, lol!!!!

  30. Hi Mark,

    It’s good to see someone being honest and giving away some excellent resources rather than paying $10 to Mike Lantz.

    Excellent info



    • What is funny is that it was actually Alex Goad, Maulana, and others who promoted this as a $10 WSO, and you can get the exact same thing for free on

      Hard up to make a buk if you ask me, and rip off your subscribers at the same time.

  31. Great post Mark and thanks for those FREE links. Great to see you calling out some of those people on WF. I guess there are enough new people entering this market that they’ll prey off of for the fast buck!

    You’ve moved up the rank in who I follow for sound advice…thanks again!

  32. Great, practical article. Glad to see there are Google authorship wp plugins. I set Google authorship connections up at about the same time my site slipped to no. 2 for my primary target keywords.

    In spite of moving down I’m getting more enquiries – which I attribute to my photo appearing in the results as you’ve shown above.

  33. Great article Mark. You continuously bring value and enlightenment to our industry–not to mention quality tools. Thanks for your honesty and integrity. I as well as many others have learned a great deal from you, David Mihm, Andrew Shotland, Matt McGee, Mary Bowling, and an number of other leaders in the field—all of you are appreciated; your voice is important. Roger Gill, President MyBiz OnLine Services–now partnered with Cyberbility.

  34. Mark,how about the google+ conspiracy code wso product, is it worth buying or just offering plugins i can get for free?


  35. Hi Mark,

    thank you so much for sharing this.

    Your Tutorial was very clear and I got all excited to get this installed on my site.
    It seems to make a lot of sense to have something like this.
    Not sure what I am doing wrong but the gplus does not do what is has done for you.
    I really like the way it works on your site!
    Any suggestions?

    • @ Yorinda – Your inclusion as a Author on Google after you verify is not automatic and instant. It takes time.

  36. Good post, makes a lot of sense. I wish I would have read this before buying a G+ authorship plugin at Warrior Forum!

  37. G’day Mark,

    Thank you for this great info I never thought to use G+
    other than to post stuff to the people in my circle.

    You are right some of that WSO stuff is sh*te that is
    available for free. But people lap it up???

    Thanks for keeping it real Mark.
    All the best

  38. Mark. Thanks for another helpful post. I asked this question in your last post but the answer didn’t seem appropriate, so I will ask again. If it is all about being the author then should you have all your own websites from across different niches linking to your Google+ account, or only the ones with good content or should I have more than one Google+ account if I have been using a pseudonym on some sites.

  39. Hey there Mark, waving from Sydney πŸ™‚

    Thanks soooo much for this! I followed your video, set up the plugin and had it done in a matter of minutes for one of my Google + business Pages.

    I fell for one of those WSO solutions last week, and spent 3 days trying to work it out, before discovering that it wouldn’t work with Google + “Pages”, only the main Profile – d’oh. Now I can go get a refund πŸ™‚

    PS – I’ve been wanting to sort this out for ages, and you and your plugin have made it as easy as pie. You rock πŸ˜€

  40. Mark, Forgot to ask – how did you get the ABOUT section to appear below your post? Is it a widget? I filled in the data on the User Profile for “Biographical info” but wasn’t sure how to proceed. I see a message below the text box which says, “This may be shown publicly”. Any tips? Thanks in advance!!

    • @ Teena – That is simply done by adding links inside About section in Users>Your Profile section. I show you in my video.

  41. Great article and video Mark. Ive posted part of this article on my site as an excellent reference for ranking on Google. Thanks

  42. Seo is not enough anymore.
    Writing good content is not enough anymore.
    Abiding by the rules is safer but not rewarding enough anymore.
    We want more, more, more and more but google is not giving enough anymore πŸ™‚

  43. Mark must be a rich man or a tremendous big-hearted person because he gives away all these great informations for free.

    Let’s vote: Heart or money? I’ll bet he makes money because of his heart.

    I really believe that there is a big revolution going on, and Google teaches us a lesson about quality on the web.

    It sounds like the joke of the day that a Search Engine has more influence on our lives nowadays than education, school and religion. It teaches us by its algorithms: Be a person that offers only quality, be well-connected, and don’t lie or manipulate.

    If we missed the chance to become a great person Google gets us another bite at the cherry.
    I think I like it.
    And I love the little story with: “I was banned for 3 days”.

    Thanks, Mark I really enjoyed this excellent article and the video


  44. Myspace, Facebook, Twitter, Google +, Panda…. What’s next?
    Round and round here we go.
    Everything seems so perplex.
    Whatever G says so,
    Marketers pray
    That their rank stay
    high In the land of make believe,
    What’s next on their sleeve?

  45. Hi Mark… I note that your (and everyone else’s) Gplus plugins are just that – WordPress plugins. As an SEO who has numerous medium-size (and in some cases), very large clients whose sites are built on various CMS platforms OTHER than WordPress, my question for you is this:

    Q: “How does an SEO specialist assist his/her non-Wordpress client-sites with obtaining AuthorRank if they DON’T have a WordPress blog and (as is the case so often) “don’t have the skills / knowledge / time etc. to start one?

    Take the site that my author link points to re this post – that is one of my client sites who happens to be in the Outdoor Living market. he hasn’t got the foggiest when it comes to social media and/or blogging. All his #1 rankings in the SERPs to date have been achieved the old-fashioned way i.e. by good quality On-Site SEO and a number of reasonable quality inbound links.

    How, in the above case, could I help a client like this to leverage off of Google Plus in the way you talk about / teach?

    I think you can see that although this post relates to a specific client of mine, your answer could well help hundreds of SEO’s (and/or passionate business website owners looking to do the best they can to rank in the coveted #1 spot in Google for their primary keywords).

    Really appreciate your help here and I hope (in relation to my main Comment) that your answer to my question will help many others on here as well.

    In closing, thank you as always for such brilliant and informative content.

    • @ Bruce Smeaton – you do not need a wordpress blog to be a Author on Google. Simply add rel=author tag, as in instructions on Google webmaster link I provided in post.

      If the niche is Outdoor Living, then create a Google+ profile and page, and add his site (non-wordpress) to the sites he contributes to. It is the same process.

  46. Hey Mark, thanks – and yes, I already filled out the ‘About’ section in User profile as per your video. What I was wondering was how to get that About section to actually appear below the posts. It doesn’t seem to be automatic – perhaps it depends on the Theme? I did a quick search and found this – : “Biographical Info – Enter a short description or profile of yourself here. This optional information can be displayed by your theme if so configured by the theme author. See the_author_meta(‘description’) template tag. ” Looks like this field isn’t part of my Theme.

  47. Mark, great article! Love your products!

    Cheers, Z’da

  48. Hi Mark,

    Just recently I just started to build links as done in the past. basically I have been trying to write blogs, newsletters and a bit of commenting on other blogs. It seems that as I started to try and take advantage of some the techniques that have helped other to obtain high ranking, they are no-longer any good (Damn).

    My real question is this, does a person need some special skills or knowledge in a certain area to become an author? I mean what would I write about, my own product line?


    • @ Oscar – I assume you would be in a niche that you are passionate about, and helps people solve a problem in some way.

  49. Hi Mark, was this post intended to get a page one rank for the search term “how to be number one on google”? I just checked and its sitting nicely in #position 4 so job well done!

    I would like to add a few snippets if you dont mind to give your readers a few hints on your TIP 1 above relating to writing powerfully unique content

    While your site (assuming you have quality powerfull unique content) will gain backlinks over time, there are some things you can do to promote your site, especially if it is brand new.
    A few recommendations:
    Make announcements of new services and products on your blog. Others who follow your site or RSS feed will be notified.
    Make sure your URL is on business cards, letterhead, posters, print ads, newsletters, etc.
    For local businesses, make sure your Google Places listing is up to date and as complete as possible, be sure you address is clearly visible in plain text on your site (and that it matches your Google Places address exactly). Use Google maps to embed a map on your about page.
    Use Social Media and concentrate on interaction (or, β€œengagement”).
    Communicate with other related sites. Comment on their blog posts, β€œlike” them on Facebook. Aim for a constructive, lively interaction, rather than just a quick way to get backlinks.

    Hope That helps also!

  50. Alan's Internet Marketing

    Really interesting stuff. Thanks for clearing this up and it looks like big G is really starting to dictate how the web should work (not that it wasn’t already). Kinda scary really.

    Wondering how this leaves ‘Faceless corporations’, people who use pen-names and just those who want to keep their personal life separate from their professional life?

    • @ Alan – Hi Alan, many people use Pen Names and brand themselves. In fact, some of my most successful students have large online businesses based on a pen name. This is particularly useful if your real name is hard to pronounce.

  51. Good Books To Read

    Thanks for all the great tips you have provided Mark.

  52. Hey Mark,

    Thanks for the tips.

    My main goal for online activity is to get people to buy my products on my affiliate/money sites – so is this article directed to those individuals who are looking to build their brand/name up – like my portfolio site is – should I be building that site up and then linking to my other money sites from there?


    Would this article apply to those people who are looking to drive more traffic to their affiliate/money sites? If so, do we use our actual name when signing up for various sites? Or use a pen name/address/phone number/etc?

    Thanks again!

    • @ Michael – I suppose you can do both. It depends on your business model. If you are in the local seo or web design niche, as it looks like you are, there is no conflict of interest between having it all under your own name, from different sites. Just put the sites on your G+ profile that you contribute to these sites.

  53. @Mark

    Thanks for the quick reply. I’ll try adding those other sites to my Google+ profile and try building them up that way. Oh, and I own WP Optin Pro πŸ™‚

  54. Mark,
    Stellar content and thanks for taking a stand in the forum.
    My question is this. For clients, or for people who are running a pure e-commerce site where there’s little in the way of author notoriety what’s the secret? I mean if I’m selling Rolex replicas for example, and I have a product catalog which is an array of different styles, where’s the motivation for anyone to recognize me as an author worthy of any rank of authorship? Curious as to your take on such use cases.

    • @ Dan Great question. I would still be an Author on Google. Create a Google plus business page. Put link of ecommerce on Googleplus profile page. I certainly would have a pinterest business profile with images of rolex, and have it on my googleplus profile.

  55. Good Books to Read

    Mark I read your reply to Dan. If one were to use a pseudonym with the Google + account will that foul things up with regard to Adsense on the website. Obviously Google has my name for adsense, will a pseudonym alert them to the fact that the two names don’t match? Thanks.

  56. @ Good Books to Read – You have a good question, but really…your comment name is Good Books to Read with your link to goodbooks-toread. I realize you are trying to get some link juice from my blog, but if you are going to start asking questions, I suggest you start using your name. Otherwise, I will see your comment as spam, and just delete it.

    As for your question, Dan did not speak about pseudo name.

  57. how to build a website

    I just came back by reading and studying from your great content and postings in your Google plus account which I really benefited for my SEO and other how to increase traffic by using the SEO strategies and techniques you teach to the public. Particularly, I liked the two top articles “Learn How To Be Number One On Google and SEO Best Practices: Google’s New Traffic Paradigm”. Thanks Mark for help and you ‘re Author On Google!

  58. Thanks a lot for this post Mark! Although I am somewhat of a newbie, I’ve had a travel site for about a year, and have chased my tail at attempting to figure out SEO and monetize my site. I have a decent google rank ( I believe 3) and try and produce regular content for my niche, and yet I get about 100 visitors a day, where I have friends producing similar ( not identical) content and have about 2000 visits per day. This is despite my having a social network of about 8000 on various social media platforms. I feel confused as to where my focus should be.

    • @ Elizabeth – I would not focus on social media (FB, Twitter) for targeted traffic for a travel site, unless it is some highly targeted group in FB. Twitter would be a waste of time for this. Pinterest has some hope. But the again, I would focus on organic or paid traffic that is targeted based on keywords. Your friends 2000 visitors a day really does not say much. You’d have to be specific, and what webstats. It could be just spiders visiting their website, for all we know.

      • Thanks for the reply Mark! πŸ™‚ By paid traffic do you mean PPC ads or sponsored posts, or both? You are completely right about getting targeted traffic, and pinterest as well as stumbled upon have helped in those categories, and so did taking a facebook ppc ad. I had someone write to me after seeing the comment I left and said I should work more on onsite SEO.

  59. hi mark

    good article

    although it does not make sense as 99% of normal people will have no idea how to do do anything related to authorship so that 1% will be using this strategy

    is this NOT a form of manipulation??

    • @ steve – I consider myself normal. Look at my blog here. Pretty normal. Nothing fancy. And yet a good readership. It is not manipulation. It is SEO.

  60. Hi Mark,

    I wanted to say thanks for all your awesome recomendations and tips to get us set on the right track with our SEO. I have only been following you for a little bit after i purchased your WP Optin Pro, which is awesome bro, thanks for that.

    I had a few questions, i installed your plugin on this page and filled it out as you said in the video including the coding in the bio field under users – your profile. I am having some problems with getting that to show up. Am I doing something wrong because I notice i do not have an about me section below my posts and that is where it shows up for you.

    Please let me know if there is something else i need to do.

    Thanks Jamie

    • @ Jamie Haslett – I suggest you use our support desk for product related questions. I can’t possibly manage a software business from my personal blog commenting. πŸ™‚

      • Hi Mark, sorry I think I wasnt very clear. I was not talking about WP Optin Pro, I was refering to the google author plugin you posted in this article. Can I still use your support desk even for a free plugin.

      • @ Jamie Haslett – Your theme would need to support an Author at end of posts, or you can manually edit theme files. Or you can install a About Author plugin to make changes for you, like

        There are others if you do plugins search.

      • Thanks for the info Mark, it is much appreciated. The only thing I could not figure out is, you have your name with the date in the byline, and the name links to your google plus account. I cannot get my name to appear with the date and link to my google plus account. If you can, could you tell me how you did that.

        Thanks Jamie

      • @ Jamie Haslett – You can install the plugin I give you, and put your Googleplus link as instructed inside.

  61. Mark, Thanks for this very interesting post. So many people listen to what seems to become the wrong advice all the time, whilst you make it seem so simple.

    What you say makes a lot of sense and I learned something today. Thank you.

    Now I am off to make some changes to my sites πŸ™‚

  62. Hi Mark, Can I ask the question again about using a pseudonym for Google+ about 8 comments up under Good books. Thanks

  63. Google seems to me to be anti-affiliate.

  64. Has there been another Google change? Several of my websites seem to be suffering.

  65. Great information and thank you for the plugin! It was very simple to install and sort out and your video is great.
    I was just about to buy a Google+ plugin that does exactly the same thing, so again thank you.

    I have gotten everything installed correctly I believe (anyone know how to get the link when clicking on my author name to open in a new window/tab?)

    I also would be very keen to understand more about using pseudonyms and Adsense, if anyone has any knowledge on this.

  66. What a crazy SEO world we live in, huh? A decade of PR, and now we are off to chase AR. I’m off to install the plugin. Many thanks Mark.

  67. Craig Connelly Touch Marketing Auckland

    Mark I have a question. If I am working with a client that wants to rank in Australia and New Zealand in a training and education niche should we focus on building content, and all that is required to overcome the Penguin update on just one site i.e a dot com or should we have two authority sites i.e one for each country with different content and a local domain name. Your thoughts are appreciated.

  68. Carl Bradbrook

    Hi Mark,

    Quick request πŸ™‚ Please πŸ™‚

    Could you send me a pinterest invite to abunsystm8 (AT) . I’d very much appreciate it.

    Eagerly awaiting your new pinterest software! Will you have a how to manual with it in terms of how to get the best out of pinterest. I noticed Ryan Deiss is running a pinterest webinar and saying that it is a MUST HAVE…

    By the way I just noticed your very generous back link “keyword luv ” for comments

    AND thanks for that super fast customer service on the opt in plug in after i mentioned it to you. Appreciated!

    happy day!

    Carl πŸ™‚

  69. Hi, I have installed your great little Google plus author plugin (thanks heaps!).
    You had mentioned that you would tell us how to get our websites Google+ verified – but I have not been able to see that info anywhere.
    Is just using the plugin and adding our website link to our Google plus account enough? Or do we need to do something else to get a website Google+ verified?
    You have some really fantastic and up to date information here and I am learning a lot, thank you.

  70. Getting on top of Google? Sure, who wouldn’t love that?

    But sometimes the algorithm changes really wreak havoc for millions of business owners. Pandas and penguins? Not cute anymore …

    Still, I like point 4 … getting in touch with Google approved authors. That will give a boost to credibility.

    Great stuff. Thanks!

  71. I like the plugin thanks.
    Google search has gone really weird with this latest change. Nothing comes up for what you search on. I have not even been able to get relevant information on what I am searching for by using quotes. Good golly gosh, I wonder what is going to happen next.

  72. Thanks Mark! Thats been a useful article. Google+ really helps a lot in customizing search. Google Plus World

  73. Mark i have had never thought that google authorship for blogs can increase search ranks that much. Its really great to have lots of connections and then integrating authorship with the blog.
    Wonderful article and nice help.

  74. Corporate Retirement Gifts


    I have applied some of the techinques you discussed. I find that your get results from your work. Reading your post tells me that I need to work smarter and harder. I should have been reading your posts before now. You answered some of the questions that I have been trying to figure out myeslf. I will have a learning curve with some of the plugins and other techinques. But, I am better off for reading your post.

  75. great tips Mark thanks for the share

  76. Good seo tips + video,
    I’ll be your fixed visitor πŸ™‚

  77. Hi Mark

    Thank you for the plugin. I am glad the Google is taking a stand and cleaning up the internet.



  78. Hello Mark,
    Great products and i love the new Sales Press Pro and I’m like all of your stuff Great price on how to be first on Google program.

    David Deschaine
    P.S. My website got whacked when the panda and penguin updates went through – That Hurt Bad!

  79. Thank you for sharing this information. I have recently just started a website and I think I am learning more about Google than the actual brand I am selling. But it has been worth my while and I hope to see more results in submitting good quality writing.

  80. Hi Mark,

    This is an excellent article! I was just pondering how to get the authorship set up, so I am thrilled to see that you are offering a free plugin. I am going to download it and set it up on my site. ( I chuckled when I read your story about the WSO, yeah, I would have expect that.)

    I have signed up for your newsletter and am looking forward to read your ideas and advice that you will share with your subscribers



  81. Thanks for the post Mark, great read. Found it in google of course πŸ™‚

    You give a lot of food for thought. Some things I have not though about. I knew that google+ was going to be a part of the “plan”, and you gave me even more reason to get going on it. I think I have authorship set up, but I’ll have to check.

    I totally agree with point one about unique powerful content. Only problem is, it’s not viable for some sites, like e-comm sites. Seems like the last updates, might be tough on them.

  82. Excellent post. I am also finding excellent Google rankings with the Google+ author option.

    Am also going to grab your Video Sitemap plug-in to properly build an asset with self-hosted videos as am getting a bit fed up of YouTube being fussy about the internet marketing subject area.

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