If you are into SEO and have followed a number of link building strategies, chances are you have experienced the chilling and punitive effect of Google sending your site into the abyss of “Davy Jones’ Locker”.
This happens when all of your link building and site building efforts are instantly “up in smoke” – you are in Google’s permanent sandbox, and all your important pages (home page, money pages) have suddenly vanished into thin air in the search results, and what is even more irritating, you have no way to retrieve it…. Until now! 🙂
When you have spent a lot of time and effort developing a website and you are suddenly thrown into Google’s abyss, it can be very disheartening. Time and money has been lost.
While everyone who is seriously into seo has experienced this, I am actually thankful that Google punishes webmasters who are “link building spammers,” people who try to artificially manipulate the search engines by blasting links anywhere and everywhere.
Are you a “Link Building Spammer?”
I have endorsed automation link building tools to spam the internet with links. Here are a few of the more popular arsenal of automatic link building weaponry:
- Traffic Geyser
- Bookmark Generation 3.0
- Instant Social Anarchy
- Automatic Article Submitter
- Link Builder Pro
- Bruteforce SEO Software
- Link Dozer
Which one of these tools is best is another topic. Send me a support email for recommendations. Another topic is how to use these tools responsibly, as “With Great Power Comes Great Responsibility.”
What do you when you have been too aggressive in your link building campaign and your website is in Davy Jones’ Locker?
Here is a 14 step strategy to get your website out of Google’s Sandbox and back into the SERP’S (search engine result pages)
While this list seems like a full days work, if you have a great domain name with good PR, and you are sandboxed, the effort is well worth it.
- Halt all link building efforts to your domain
- Change your Title tags. Example, instead of the title “Product Name Review,” rename it to “Product Name – Product Name Review”
- Change Meta Description tag.
- Change your Meta Keywords
- Change your Author or User Profile Name
- Change your Footer text keywords (Example, instead of “Copyright 2010 Keyword Here,” rename it to “Copyright 2010 A Related Keyword Here.”
- Change your <h1> and <h2> tags inside your content
- Change image alt and title tags
- If you have a videositemap, change your video file name (videoname.mp4)to another keyword.
- Important – change every slug url of your postings/pages (easily done with a wordpress blog using “Quick Edit” feature.
- When you have made changes 1-10, continue to add backlinks ‘naturally.’
- When you have made changes 1-10, continue to add new content to your website – at least 2-3 new postings per week.
- Rebuild your Sitemap with new page/post url’s – if you have a wordpress blog, then this is easily done by going to Settings/XML Sitemap, and clicking on Rebuild Sitemap. If you have a static html site with a sitemap, then you can manually change the url’s in the sitemap.xml with your new url’s using a free editor like notepad plus.
- Resubmit site sitemap, video sitemap, and images sitemaps to Google Webmaster Tools.
After you rebuild your sitemap, and if your site is not jolted back into the search engines, then submit a request to Google to reconsider indexing your site. Tell them what happened, and steps you have taken to rectify the issues.
File a re-inclusion request with Google here:
If you are using a wordpress blog, then you will have to go into each page/post and make your changes, as well as change your SEO Pack settings.
While it is true that the Google knows your IP, this method will have a “shock and awe” to the substance of your website in Google’s eyes and your site can become favorable once again in Google’s eyes and can even reappear at the #1 position if that is where your site was before you were sent to the Davy Jones’ Locker.