Google is currently reviewing many new adwords campaigns, including your landing pages.
I recently added a number of “compliance” and “cover your butt” footer links of some sites of mine. One in particular was a site I use for one of my adwords campaigns. By placing these links on my site my quality score greatly increased.
If Google Adwords likes these footer links in your landing pages, you can bet that the big “G” also likes them in your webpages for the organic listings too, especially if you have affiliate offers on your site.
This is an important element to your website/blog whether you are looking for a higher ranking in the SERP’s or wanting a higher quality score for your adword campaigns.
Additionally, these pages also will protect you against any DCMA complaints, and will keep your lawyer happy :).
Add these pages, with links in your footer for more seo and quality score power:
- TOS (terms of service)
- DMCA Notice
- Anti-Spam Policy
- External Links Policy
- Contact Us
- Earnings Disclaimer
- Terms And Conditions
Simply copy and paste, and don’t forget to use the Edit>Replace feature in Notepad to replace my domain/product with your own in the text documents.
Yours in knowledge,