Is Google all washed up? Are they still the number one search engine for traffic, and the top spot for internet marketers?
The answer to these questions has huge ramifications for the internet marketers who make a living online.
We recently saw in the NY Daily News how Facebook recently surpassed Google in the amount of web traffic in the U.S., for an entire week.
There has recently been a big push by big internet marketers to get traffic from sources other than Google’s search engine’s. I can still hear Ryan Deiss in his recent Facebook Ads promotion start off his video salesletter with, “Google Sucks….“. This was a powerful presentation, and many sales were made by Ryan Deiss.
Here is my professional opinion as a “in the trenches” internet marketer
Facebook, Twitter, MySpace, Yahoo, Bing, Ask, AOL, are all second fiddle players in the search engine business for the internet marketer. In fact, they’re not even close to beating out Google.
Do we really think people are going to Facebook search to find products to purchase? Hardly! People are looking for a old college classmate, ex lover, or social friend. In fact, the business on Facebook is minimal comparatively speaking.
Here are my 3 points of advice for every internet marketer:
1. Internet Marketers whose primary focus is on social media traffic are wasting a lot of time..and time is money in this business.
Social media (ie. Twitter, Facebook, MySpace) is about friendships, networking, and building a community. The social media marketer is ‘relationship’ oriented.
Are you online to build a bunch of relationships and friends, so that you can convert them to customers? In my opinion, this is a shallow based friendship in which you are simply “using” people for your own gains, disguising yourself as a friend, but only wanting to make a buck.
Network marketers focus on building a MLM following, and portray themselves as wanting to build a relationship with you. However, once you give them your hard earned money, you will quickly see just how shallow this relationship really is….unless you are a top producer in their downline.
The internet marketer needs to be ‘transaction‘ oriented, with a robust customer service and support practice. This, in my opinion, is the best model.
The message is this: “This is your need, this is my product and solution to your need, and here is my customer service and support.” The “I want to be your friend….” message given by social media marketers is hogwash and seeks to deceive the masses.
2. Internet marketers whose primary focus is on Google for traffic, leads, and sales, are positioned correctly in their online business.
Let me clarify, Google is the “main player” for search engine traffic. In fact, Yahoo, Bing, Ask, etc., do not even come close. And social media traffic is super duper non-targeted.
Check out these stats taken from Marketshare Stats:
If you look at these stats you can clearly see that Google dominates and presently touts a 86% market share compared to Yahoo, Bing, and others. Ryan Deiss may think that Google sucks, but his motives are suspicious and sales driven.
Do not be fooled by a slick pitch to steer you away from 86% of the traffic market share.
3. Internet Marketers who become a “Google” traffic professional will make a lot of money now, and in the future. Period!
My advice is this:
I have made oodles of cash focusing on Google’s search engine. In fact, I only use social media and other search engines to raise my website’s authority in Google’s eyes. Why and how I do this is one of the keys to my income success.
There is nothing more rewarding as a internet marketer than seeing your website on the first page of Google and having hordes of buyer traffic clicking on your links.
- Have you been focusing on social media traffic, only to lose time and money?
- Has Google lost your internet marketing focus? How come?
Stop listening to social media tribe MLM sales pitches, and focus on Google to sell transaction based product and give awesome customer service and support.
If you have not the Oprah Winfrey personality magnetism about you, then you face an illusionary dream as you buy into MLM hype.
I find it interesting that even the social media MLM stars like Jonathan Budd and Mike Dillard, who focus on selling social media products, will say that their main focus in getting leads is Google’s organic search and adwords. Ironic isn’t it!
Tell me your thought by leaving a comment. I read them all.