Mobile Search Engine Optimization (SEO) is becoming increasingly necessary as website visitors increasingly use mobile devices (including tablets) to visit your sites. In fact, 25% of all search engine traffic comes from mobile devices. The real question is, what should I be doing to increase traffic to my websites for people who are using mobile devices?
Here are 5 Mobile SEO Tips to help you get more free traffic from the search engines.
Tip #1 – Stop Building Mobile Sites
Yep, you heard me right. Not only do users dislike mobile sites, but so do the search engines. Even Larry Page, co-founder of Google, said in a earnings report that he did not like mobile designed websites because they are small and confusing. What is Google’s solution then? Keep your websites just like they are. Avoid adding a Mobile Sitemap unless you are sure your website is only serving mobile device visitors, otherwise desktop users will not see any results. Google, all by itself, transcodes (modifies) your website for mobile viewing. To ensure the best experience for mobile devices, build your website with a ‘responsive design‘ and follow Google’s recommended best practices for building mobile optimized websites.
Retail searches are normally the only one’s who benefit from a specific mobile site, but even then, all mobile searchers want are Directions and Hours of Operation, a Google survey revealed. Thus, if you do Local SEO for Businesses, and you are setting them up with a mobile site, be cautious. Your customers will be paying you money for less results, which leads to your seo credibility going down the drain.
Tip #2 – Use Video SEO Best Practices To Stand Out From The Crowd
A Video Thumbnail in the search results stands out from the other listings and gets you more clicks. Period. The great news, is that Mobile Video SEO is an extension of regular Video SEO Best Practices for your website.
I have seen some ridiculous products for sale for video seo, including mobile seo.
Want to see another WSO Scam? This guy, no idea who he is, other than his skype id has the name ‘reilly’ in it. Anyways, a few months ago he sold a product called WP Media Sitemap as a Warrior Special Offer Here, and he touted he sold 1400+ using JVZoo as the marketplace. It was being sold as a Mobile Video SEO Sitemap. Even had other warriors giving testimonials. Hmmm…makes me wonder! This is hilarious really. His proof shots on his salespage are search engine screen shots of Youtube videos in the search engines. Hmm….that is funny…Youtube indexes their own videos. Don’t need a video sitemap for that. This guy was making money “selling ice to Eskimo’s.” And, he was touting that his was a ‘mobile video seo sitemap,’ as though a ‘video sitemap’ was not enough. Interestingly, the WSO is closed, and his product is no longer for sale on JVZoo. I guess it doesn’t work! 🙂
The fact is, you do not need a video sitemap for your Youtube videos. And, there is no such thing as a ‘mobile video sitemap’ edition.
To Rank your Self Hosted Videos in Google’s Desktop Search and Mobile Search, you just need a Video Sitemap…NOTHING MORE…NOTHING LESS!
Watch this video for some cool tips on “How To Rank Your Website On Mobile Search”:
Here is some proof of why my Google Video Sitemap continues to be the Number One Video Sitemap WP Plugin on the market. With the click of 1 button, this wp plugin will scan every page and post on your blog for self hosted videos and will create both a videositemap.xml (for Google) and videositemap.rss (for Yahoo and Bing).
These video sitemaps are automatically created with my Google Video Sitemap.
What is more cool, I just added support with the video sitemap and my latest and greatest Covert Player wp plugin.
Here is a screenshot from a Ipad showing one of my posts on this blog with a Video Thumbnail in the search engines.
Next, here is a iPhone screenshot of the same post from this blog with video thumbnail in the mobile search results. Once again, proof that all you need is my Google Video Sitemap.
And to get even better, here is proof on the MRSS video sitemap url working in Bing’s search results with Video Thumbnail in search results…
Isn’t that just awesome news! The search engines are doing its job and indexing content for mobile search.
Tip #3 – Take Advantage of Local Business SEO For Mobile Search Results
If you have a local business with a business local, you need to do Local SEO for your website so that customers and prospects can easily find you, and you get prominence in the mobile search engine. Zain Shah wrote an article on the 5 Easy Steps of Local SEO, as well as Jayson DeMers on the Definitive Guide to Local SEO.
Tip #4 – Have Strong On-Page & Off-Page SEO For Your Website
Once again, mobile seo is an extension of regular seo. The same principles apply. Some of the basics are:
- Canonical URL Structure
- Easy Navigation (all pages/posts accessible within 2 clicks)
- Browser Speed is good, and even better, fast. Don’t have a ton of images and flash. Text is better.
- Unique Content: Do what I do. Text, Video, Images, Social Shares, Comments, all one each page/post for best results.
- Image SEO with Alternate and Title Tags
- Video SEO with Google Video Sitemap and Video SEO Best Practice Tips
- Have a Google Video Sitemap
- Add Rel Author Google+ Support to your website. Get Free Rel Author WP Plugin Here
- Social Sharing Backlinks
- Anchor text backlinks from authority sites, including DMOZ, Yahoo Directory, .Edu and .Gov sites, forums, blogs, and more.
- See video above for keyword tips. Have main keyword as home page keyword and long tail keyword as inner pages, pointing back to home page. 🙂
- Visitor Engagement with Commenting
- This topic can be an entire post all on its own. These are the basics.
Tip #5 – View Your Websites and Videos On Mobile Devices, on Various Browsers, and Bring Support To Them
This sounds really simple, but you’d be surprised how many people do not do this. Test your websites on both Android and Apple Mobile Devices (ipad, iphone, etc.), and on all the browsers: firefox, chrome, opera, etc…
If you are using self hosted videos, and are using a HTML5 player, have both a mp4 and webm video file, as this will cover 99% of all browsers.
So there you have it, some really cool tips on Mobile SEO and how you can get more traffic from those doing searches on their mobile devices.
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