The ‘triple threat’ that can hurt your website’s success. But what is the triple threat?
(1) Link popularity, (2) anchor text and (3) keywords create the “Triple Threat” to a website’s success.
Lets see how this can happen.
Link popularity is great for search engine optimization, but only when you do it the right way. There are certain things that you must avoid doing to turn this benefit into a threat. They are:
- Don’t go asking just about any site to link to yours. If an unrelated site links to you, then Google might actually punish you for this. That’s why we keep emphasizing on relevant sites.
- Forget about sites that are loaded with advertisements and affiliate links. Why get punished by Google for no fault of yours?
- Avoid ad farms or link farms. These are pages that exist only of advertisement links. This can be dangerous to your website.
You have to be careful about posting your website in too many places across the web, resulting in too many links one day and nothing for the next week. Google views this seriously. Worse still, you would be labeled as a spammer. It is better to be linked to gradually than in fits and spurts.
The next threat on our list is anchor text.
What should you do to avoid anchor text posing a threat to your website’s success?
First, what is anchor text? This is the text where your website URL is embedded. Most people use the phrase ‘click here’. This is fine for your visitors, but Google doesn’t know what you are saying. Instead, vary your anchor text with text like ‘Tips on ….” Or something that relates to your site.
Also do not use the same anchor text for all the websites that link to you. If all your external links point to the same anchor text, then Google frowns.
Another thing here is, people often tend to put their keywords only in the anchor text. Here again you must make it different. Google can actually penalize you for using the same anchor text everywhere.
Next come keywords.
If you do not conduct your keyword research properly and use the right keywords in the appropriate places, your website could suffer.
Keyword research impacts link building in a big way. This is why we suggest the use of relevant keywords that describe the link instead of just saying ‘click here’. This makes your links user-friendlier, while helping the search engine know what the link is connecting to. Your page rank will depend on this.
By using keywords in the right manner in your anchor text you can achieve a higher ranking for those keywords.
When you use keywords within the anchor text for links pointing to your website, that’s even better. Therefore, in your link building campaign, do write various options for the title and description of the link that points to your website. It follows from this that the title, which is the hyper linked text, must definitely contain your primary keywords.
So now you see how you can avoid link popularity, keywords and anchor text from being the triple threat that is dangerous for your website.
What else can you do in link building to drive massive traffic to your site?
Give me your input and make a comment. I read them all.