Thank you for visiting this post. There is a FREE GIFT for you at the end of this article.
The 2012 Social Media Industry Report (PDF is here) states that 76% percent of marketers plan on increasing their use of Youtube and video marketing this year. eMarketer also has reported that online video is expected to grow 55% this year and is the top format for content marketing. These fact alone easily makes Youtube and video the top marketing strategy to invest in for 2013.
Is video your top content and branding strategy for 2013? If it is not, it needs to be. Youtube is a force to be reackoned with if you are looking to legitimately BRAND your business online. Many online business and careers have been launched and developed simply by the power of Youtube’s leading marketability.
The Youtube stats are staggering…
- Youtube still is the 2nd largest search engine in the world.
- Youtube is the World’s Largest Video Sharing Platform
- Youtube has over 800 million unique users, receives over 4 billion video views daily.
- In 2011 Youtube had over 1 Trillion total views. That’s over 140 views for every man, woman, and child on earth.
- In One Minute Online there are 2.8 Million videos viewed on Youtube.
- In 2010, Youtube saw over 1 million views per day from mobile devices. In 2011, those tripled. Today Youtube is available on over 350 million mobile devices.
From a marketing standpoint, it is fascinating that video now converts more than text. iMediaConnection confirms that with a 41% higher click-through rate than plain text, video is predicted to reach 90% of all web traffic by the year 2014.
What does all this mean? If you are not focusing on Youtube and video marketing for your content and branding strategies in 2013 and beyond, it is time to get ambitious.
Here is one ACTIONABLE step you can take right now to increase your traffic, views, and subscribers.
I’m not sure if anyone noticed or not, but if you do a quick Youtube search on some of the most popular Youtube channels will often see that the top users are doing a sneaky little trick at the end of their videos referred to as a “Youtube Directory.” Simply, the “Youtube Directory” is a 10-15 video clip that is placed at the end of each of their channel videos with Annotations.
Watch my video below to see….
If you click on the thumbnail video images below, you can watch a tutorial series on how to exactly do all of this. And to make it even more convenient for you, I have included below a Template in PSD format (Photoshop) that you can easily change your Youtube Directory to fit your needs.This Youtube Directory demo video has no volume, and it shows how if you hover over different parts of the video you can see it will redirect you to other videos and even subscribe you to my Youtube list.
And now for your bonus that I promised you above. For a short period of time, I am providing a link to the PSD file of my Youtube Directory. You can easily change yours and make it better than mine.
Go for it. Spend time on your video marketing starting right now. Learn the skills. Do the work. Yes, it is work…you are not afraid of that, are you? For those who do consulting and work for local businesses, this is one more content marketing strategy to present to them to add to their branding and online business. It will add value to them, and to you as a professional.
Now for the good stuff. Tell me your thoughts by writing a comment below. I read them all.
Is video marketing your content strategy this year? Please, take action. Show my your videos you have made for yourself or your clients. Tell me what you are doing right and what is not working. Please share for all of us.
Please Make A Comment! And “Let’s Make It Happen!”