Mark here with an important marketing tip.…
Most people think that Traffic is the Holy Grail of Internet marketing. And it’s true: if you get more traffic, you automatically increase your sales!
There are a lot of courses on traffic. Some are good, some are bad, some under deliver and are over priced, and some are under priced and over deliver. Some is just a bunch of marketing hype, and some are pure gold. Whatever you find about the topic of “traffic,” I can assure you of one thing:
TRAFFIC IS ONLY ONE HALF OF THE EQUATION.
The root formula for online success is: T + C = S
T stands for Traffic. But that’s only part of the formula…
C – Conversion is really the critical part of the formula because it’s the one thing that you have the most control over.
Conversion happens when someone visits your website and takes a specific action that you recommend:
- They optin to your newsletter; or,
- They buy a product from you
Let me tell ya, when I first started as a internet marketer, I really sucked at conversions. I could send 2000 visitors in traffic a day to my website, but was converting very little.
Just think, if you send 100 people to your squeeze page and 20 join your list, you have a conversion rate of 20%.
Now if you can tweak your page and increase the conversion rate to 30%, you’ll get 50% more subscribers from the same number of visitors.
I really good optin rate will get you around 50%. This means that if 100 people visit your site, 50 will optin to your list.
How to you get these great ratios? Here are some tips:
- Have a great optin squeeze page
- Have an Emotionally Charged Headline
- Have 2-4 great bullet points of benefits, benefits, benefits
- Give away something that they will need and want
- Ask them to subscribe
If you are right-brained and have a hard time with the emotional type of language, visit this website here, insert some sample headlines and bullet points, and see how you are doing:
Don’t Forget About Your Backend Funnel
This is where so many miss the mark. After a person subscribes, and they click the “submit” button, don’t simply use your autoresponders default confirmation page. Instead, create a basic “Thank you for subscribing page.” On this page, tell them to check their inbox for their gift, but also put a BIG FAT LINK so they will check out your cool offer or product that you recommend.
Your squeeze page will be ultra specific. Therefore, if your squeeze page is on “How To Grow Your List,” and you offer them a free report on ‘list building,’ and a person subscribes, then you know this person wants more information on how to build a list. Simple enough!
This is where your backend offer comes in. On your “Thank You For Subscribing” page, show them the tools, resources, and strategies to help them build their list. It can be an affiliate offer, or a product you personally have created.
Okay, here is a real treat for you. I wish I had this when I first started out.
I’m giving away three very cool squeeze pages. Just for reading this post. All you have to do is use an html editor like Nvu (yes, it is free, do a search for it), or dreamweaver, to edit your page to your liking, and you are all set up.
Make sure to change and insert your title, description, and keyword tags, in the html source view.
Please, make a comment, and tell me, “What Is The Holy Grail Of Internet Marketing?”