While there are many articles on how to get backlinks and traffic by posting a comment on a blog, there are not many on the seo benefits of your own blog’s comments section.
In this article I will give to you my opinion on the benefits of your blog commenting section, and how you can make your comment section seo friendly.
1. Your blogs commenting section allows your readership and subscribers to have a point of contact with the blog owner as well as with each other.
This benefit alone is huge. Here are a few key points to help you grow your online business.
If your online business is transactional based and you just want to sell a ‘one-time’ product to a customer, or all you want is adsense clicks on your site, then ‘Content Is King.” But…
If you want to build a “internet marketing” business with a loyal subscriber and customer list, then content is not king – ‘Relationship Is King!’
Your blogs commenting section helps you bring a community feel to your business, and allows others to feel and see that they are not alone in seeking your advice.
2. The search engines love dynamic sites that are frequently updated. With comments being added to your blog, your site is constantly being updated by others :).
Here is proof that your comments are in the search engines….
Check out the image above and you will see that Google does in fact index your blog comments. This blog comment is made on my blog post, “How To Protect Your Affiliate Commissions,” and the comment was made by Corin Zander.
3. Using and hosting your comments on Disqus or Intense Debate means you are losing free SEO value.
Many bloggers use the Disqus or Intense Debate comment plugins for the bells and whistles, but they do not realize that they are losing seo content that is free.
4. Make your blog comment section into ‘dofollow.”
By default, the wordpress comment section is ‘nofollow,’ meaning that when someone places their link in your blogs comments section, it passes no pagerank.
This really is a debatable point, and what you do will depend on your business model. By turning your blogs comment section into a ‘dofollow’ you will attract a lot more comments, while giving away pagerank at the same time.
For my business model, this is a “dofollow’ blog for my comments because I am more concerned about relationships than about pagerank. I feel that the benefits far exceed the negatives.
5. My plugins commenting list – These are the commenting plugins that I use on this blog and on others:
- WP Comment Warning
- WP Remove DoFollow
- Subscribe To Comments
- Easy Optin Builder
These plugins work for me and do all that I want in my ability to add value to my readership, while at the same time bringing more value to my blog and business.